Wednesday, April 13, 2011

Open Letter to Old Navy

Dear Old Navy,

I didn't think you could do it, I thought nothing could be worse than the "modelquin" campaign, but you managed to do it. These music video ads you're running now make me wanna cry. They're horrible and I officially never want to set foot in one of your stores again.

Why can't you go back to showing your clothes on real models while playing halfway decent indie music? Hell, I'll even accept the half-celebrities you used towards the end of the '90s. Anything but another bubblegum pop-style song about cropped pants.

There's nothing wrong with using good music and professional models in your ads. Have you seen the H&M ads? They feature an amazing song and some of the best models working today. Your sister company, Gap, even uses top models (so I know money is not an issue).

Please reconsider your current campaign before I shoot a hole in my TV.


A concerned shopper

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