Arcade Fire has always found interesting ways to promote themselves and to develop and release music videos. In 2010, they had one music video, for The Suburbs' title track directed by Spike Jonze. Another track from that album, "We Used to Wait," was accompanied by an interactive music video that made the viewing experience more personal for all viewers.
To help promote the title track from their latest album, they have again created an interactive video. A traditional video is below, but the interactive version allows the viewer to control the movements of the video's actors and closes out with a reflection of the viewer (provided that you have a webcam). Click here for the interactive video.
Arcade Fire's latest album, Reflektor, was released in October.